In an article from Feedstuffs, author Rod Smith reported on a study from the NPD Group (a market research organization). The study measured what consumers have increased in and removed from their diets, and the trend was heavily leaning toward convenience. One of the biggest changes was the increase of yogurt consumption. Harry Balzer, chief food industry analyst and vice president of the NPD Group, said that yogurt works as a meal or snack, doesn’t require any prep work and doesn’t require any clean up, making it a popular choice among those aiming for convenience.
Another change in diet came with the consumption of sandwiches. Sandwiches are the No. 1 food prepared in the home, but between 1984 and today, the number of sandwiches eaten in the home that are prepared in the home has dropped from 98 percent to 88 percent. The No. 1 food prepared in the microwave is the frozen package of veggies (which I love), mostly because more vegetables come in packages that are also cooking ware.
Another observation was the decline of the use of the toaster, attributed at least partially to the number of restaurant meals consumed in the car increasing because of the power window. “If you push this toaster button down, you get toast, but if you push this power window button down, you get a meal,” Balzer said.
How interesting! I have to admit that I have started eating yogurt on a more regular basis—it’s a quick and easy after-workout snack—and I eat tons of those microwavable veggie packages—again, quick and easy lunch for work. I do, however, use my toaster more now than I have before. Toast is another one of my favorite after-workout snacks, and sometimes a lazy afternoon snack, that is so easy to make and requires little clean up. Now I’m hungry.